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Lead Smarter. Grow Faster. Build a Culture That Actually Scales

The behavior-first way to lead, sell, and grow—based on how you're wired and how your company truly works.

Lead Smarter. Grow Faster. Build a Culture That Actually Scales. 

The behavior-first way to lead, sell, and grow—based on how you're wired and how your company truly works.

Book a Free Strategy Call!

You’re not the problem. But your culture might be.

You’ve followed the rules, hired the team, and taken the trainings.

And still... growth stalls, turnover climbs, silos multiply.

Most strategies are duct tape on a deeper issue: misaligned culture.

We help you fix it at the root—so your team performs like it’s built to.

What is Culture Compass™?

It’s not just a culture assessment. It’s your company’s behavioral blueprint.
Culture Compass™ reveals how your culture performs under pressure—and what your team actually needs to grow.

You’ll get a clear snapshot of where your culture is now, where it needs to go, and the specific behaviors, beliefs, and systems standing in the way.
Then we’ll show you exactly how to close the gap.

And here’s where GRACe comes in.
GRACe is our proprietary framework built around four emotional drivers: Growth, Recognition, Achievement, and Connection.

It decodes the hidden drivers behind how your team works—so you can stop guessing what motivates them and start leading them in a way that actually sticks.

Layer in Human Design, and you get an even deeper look at how people naturally make decisions, take action, and avoid burnout.

Culture Compass = the map.
GRACe = the fuel.
Human Design = the wiring.
Together? You get a culture that performs—without the pressure and guesswork.

Let's Get Started > Book a Free Strategy Call

What We Do

(No jargons. Just clarity.)

We help leaders uncover the invisible forces stalling their growth—and give them the blueprint to fix it.

Our Culture Compass™ Assessment reveals the real cultural blockers behind your team’s performance gaps. Then, we layer in behavior-based strategy and Human Design insights to help you:

  • Hire, lead, and sell in ways that actually work for your people
  • Say the right thing, the right way, to the right people
  • Build a culture that scales—without the burnout

Forget the copy-paste playbooks. We align culture to business goals so your team performs like it was built to.

How We Do It

(Spoiler: It’s not another team-building webinar. )

We use behavioral science, neuroscience, and Human Design to decode what drives performance and where your culture is misfiring.

You’ll get:

  • A Culture Compass™ Report showing where your culture is stuck—and how to shift it
  • What’s motivating (or stalling) your team
  • Tools to lead, hire, and scale with less friction
  • Data-backed strategies designed for how your people actually work

No cookie-cutter programs. No fluffy frameworks. Just clear direction, custom fit.

 

Let's Get Started > Book a Free Strategy Call

Who It's For: 

You’re a business owner, leader, or coach who’s ready to stop forcing what clearly isn’t working. You want to:

  • Drop one-size-fits-all strategies that ignore how your team actually operates
  • Scale without burning out—or burning through your best people
  • Lead and sell in a way that drives results and feels sustainable

– You don’t need another opinion. You need a strategy that fits your wiring and your goals.

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Real Numbers. Real Growth. Real Fast.

 Our clients stop spinning, start scaling, and finally see performance that sticks. Here’s what the Culture Compass™ and GRACe Framework have helped them do:

  • 22% increase retention—without adding headcount 
  • $54M+ in new revenue—without burning out your team
  • 30% fewer cancellations across private practices
  • 38% increase in throughput across 52 healthcare sites
  • 35% boost in sales conversions—same offer, better alignment

Client Wins, In Their Words. 

“GRACe helped us cut through the noise, unify our leadership team, and deliver results that showed up in our bottom line.”

— VP of Sales, National Healthcare Group

“Our team isn’t just performing better—they’re actually happier. We’ve never had this level of clarity or alignment.”

— CEO, Medical Services Network

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Proven Results: Unlock Success with the Communication Code System

Amy Suiter

Doctorate Educational Psychology and Owner Amy Suiter LLC

Thanks to Brooke's guidance and support, I am on my path to achieving things I never thought possible, she continues to see my potential even when I can't. Her unwavering belief in her clients and ability to demand accountability is second to none. If you are ready to grow to your next level Brooke is the coach that will challenge you, stretch you, and most importantly grow you to your next level of success!

Alia Kahn

Owner Oak + Lotus Studio

To say that working with Brooke has been transformative comes nowhere close to capturing the full scope of the impact my work with her has had on my life.  Her straightforward yet compassionate focus on identifying and interrupting old patterns has guided me to create immense change both personally and professionally. Because, as she has said from day 1, once you've gotten your personal life sorted, the professional stuff flows easily. And she was absolutely right. I was skeptical at first, but she quickly demonstrated that she really knows what she's talking about. And that's when the real work began. It's been hard, but nothing good comes easy, right? If you're willing to put in the work, know that Brooke can absolutely help you achieve whatever goals or objectives you seek - personal AND professional. 

See Full Case Study

Benah Parker

Ph.D. and CEO Level 42 Consulting

Few people have the opportunity to work alongside a coach and mentor as powerful as Brooke. She and I have worked together for more than six years, and she has provided incredible insight, advice, and accountability as I have grown my own entrepreneurial endeavors.

If you are a successful female executive who is feeling burned out and unfulfilled, I highly
recommend working with Brooke to learn how to reach your goals while enjoying the process!

Start Increasing Revenue Today - Book a Free Strategy Call!

Meet Brooke Dukes

Brooke M. Dukes, Founder of BMD Consulting and #1 International Best-Selling Author, pioneers the intersection of psychology, behavioral science, NLP, and Human Design in SMB revenue generation. Through her groundbreaking Communication Code system, powered by the GRACe framework—Growth, Recognition, Achievement, and Connection—she empowers businesses to master the art of influence, driving employee retention, cohesive team dynamics, and measurable revenue growth by unlocking the emotional drivers behind sales success.

While the Communication Code system revolutionizes business communication through psychology-based leadership and sales strategies, her Success by Design Club fosters a dynamic online community where individuals redefine success on their own terms to build a fulfilling and purpose-driven future.

Read My Full Story!

Not Ready to Book a Call?                 

Start With Your Human Design Chart.

This isn’t another personality quiz. It’s a behavior-first blueprint for how you’re naturally built to lead, sell, and scale—without the friction, burnout, or second-guessing.

You’ll learn:

  • How your brain is built to decide, act, and win
  • What’s silently draining your time and energy—and how to fix it
  • How to stop bending yourself to fit your business/career—and build one that fits you
Get Your Leadership Human Design Chart
Get Your Coach Human Design Chart
See What Our Clients are Saying

Want the Deeper Science Behind GRACe?

This white paper breaks it all down—no fluff, just the proven framework that drives performance where it actually counts: leadership, sales, and team dynamics.

You’ll learn:

  • How the four GRACe needs shape behavior, motivation, and performance
  • What GRACe looks like in real-world leadership, coaching, and sales scenarios
  • How GRACe integrates with behavioral science, neuroscience, and Human Design for smarter, more sustainable strategy

Because smart decisions need more than good vibes—they need real data.

Download the GRACe White Paper