Structural Leadership Firm
Success by Design builds a team that runs without you in every decision. Live every week with Brooke and a group of founders and CEOs, plus OZ, your AI executive coach, between calls.
Free. 12 questions. About 3 minutes.
“Everyone below me is empowered to make the faster decisions we need to grow.”
24 years of executive leadership · Two Fortune 500 director roles · International bestselling author · Austin Business Journal 2026 Best CEO Award Nominee
Austin Business Journal
2026 Best CEO Award Nominee
The meeting that became an approval session. The decision that was already made, twice. The work you handed off that came back anyway.
It's not a people problem. It's a decision flow problem.
What Changes
Decisions get made once. The right person makes the call, and it stays made.
Your team owns what you hand off. The work stops coming back to you.
Your leaders hold a culture you built together. They hold each other to it, so you don't have to.
You lead the company, not the day. You step out of daily operations and into the strategic seat.
Most founders feel the difference within 30 days.
Our Flagship
Success by Design is a structured peer group for founder-CEOs. It runs twelve months in four phases. You work on your real business, live, every week.
Ninety minutes live with Brooke, every week, with founders and CEOs who lead real teams. Bring a real decision. Leave with a fix you can use before the next call.
“The hot seat sounds scary, but it's actually liberating. You bring a real problem, talk it through in real time, and get direction from Brooke's vast experience plus advice from peers who've been exactly where you are.”
Four phases, built in order. Each one builds on the last.
Success by Design includes OZ, your AI executive coach. OZ starts with your communication and influence assessment, remembers every conversation you have with her, and coaches you better the more you use her.
Phase 1 · Move Decisions Down
Months 1–3
Get decisions off your desk and onto the right one, and make that hold under real pressure.
Phase 2 · Make Ownership Stick
Months 4–6
Close the gap between handing off a decision and someone owning it, so your team carries it even when things get hard.
Phase 3 · Build the Culture Together
Months 7–9
Your company sets its vision, decides its own values, and turns them into everyday behavior your leaders hold each other to.
Phase 4 · Stabilize the CEO Role
Months 10–12
Step out of daily operations and into the strategic seat while your culture hires, onboards, and leads without you.
For founders who already run EOS. You may already run EOS or another business operating system. Success by Design builds the leadership habits that make those systems hold.
Who it's for: Founder-CEOs and COOs of companies with $1M or more in revenue and at least 6 employees.
What Clients Say
“This is the fourth company I've founded. In the past, we struggled to hand decision-making authority to the executive team when we hit this stage. This time, we had Brooke.”
Shawn Smith
Founder & CEO, One True Health
“Between Brooke's work in Success by Design and OZ helping me frame conversations, I've built better boundaries and become more effective at my job, from how I communicate with my teams to how I set up decision-making zones and run the organization.”
Jeanne Teschler
Chief Operating Officer, One True Health
“Within the first month, decision reversals dropped and my team stopped waiting for approval. Meetings are shorter, execution is cleaner, and I'm no longer the bottleneck.”
Amy Suiter
Doctorate Educational Psychology
Other Ways to Work With BMD
Team training and assessments. This work takes the fix past the founder and into your leadership team, your sales team and your culture.
Four proprietary assessments: Sales Style, Leadership Style, Communication Style and Culture Compass.
It's a fit when:
Private 1:1 advisory with Brooke. It's for leaders in a high-stakes moment, like a sale, a succession, a raise or a restructure. It's also for the time when no one will tell you the truth. Brooke has 24 years of fixing this kind of problem inside growing companies. That includes AI tools added to a company that still has a decision problem. By referral or selection.
“Few people have the opportunity to work alongside a coach and mentor as powerful as Brooke. She has provided incredible insight, advice, and accountability as I have grown my own entrepreneurial endeavors.”
The Podcast
Brooke and Chris Drabenstott, COO of BMD, talk about what the business and Brooke are going through right now, while she's in it. It's a real conversation, not a script. New episodes every Tuesday on YouTube, Spotify, Apple Podcasts and other audio platforms.
Meet Brooke
Brooke M. Dukes is the Founder & CEO of BMD and creator of Success by Design. She is an international bestselling author. She brings 24 years of executive leadership, including two Fortune 500 director roles at American Express and EDS.
For 16 years, she was the one putting out the fires for a CEO partner who kept changing direction. She had the knowledge and still couldn't stabilize it. That's when she saw the pattern most companies miss: growth doesn't break companies. Founder dependency does.
She helped one company add $54M in revenue in a single year.
Short emails on decisions, ownership and priorities. No noise. No hype.
Take the free quiz. It takes about 3 minutes, and it shows you where the work still routes through you.