Structural Leadership Firm for Founders, CEOs, and COOs
We build the structure your company needs, and we teach the behavioral science behind why you became the bottleneck. That's why it lasts.
Free. 12 questions. About 3 minutes.
“Everyone below me is empowered to make the faster decisions we need to grow.”
34 years of executive leadership · Two Fortune 500 companies · International bestselling author · Austin Business Journal 2026 Best CEO Award Nominee
Austin Business Journal
2026 Best CEO Award Nominee
The meeting that turned into an approval session. The work you handed off that came back anyway. The vacation you spent checking your phone.
You don't have a people problem. You have a bottleneck problem. And no system fixes it until you know why you built it.
Why It Holds
Somewhere along the way, being needed started to feel like being valued. Being in control felt like safety. Having the answer felt like proof that you matter.
That's why handing work off is so hard, even when your team is ready. Every time you let go, you give up a little of what made you feel valued, safe, and in control. So without realizing it, you take it back. Until you understand that, it doesn't matter what system or strategy you try. You end up the bottleneck again.
So we teach two things. First, the structure that gets you out of the bottleneck. Second, why you became the bottleneck in the first place. We use behavioral science, neuroscience, our proprietary assessments, and Human Design to show how you and your leaders communicate, decide, and lead at your best. Then we build the structure around how your people do their best work. You get out of the bottleneck. You understand why you were there. And this time, you stay out.
Other firms hand you a system. We build yours around you and your team. Then we show you why the last one didn't stick, so this one does.
What Changes
They solve problems, make decisions, and follow through. They know exactly when something needs you, and when it doesn't.
Your team buys in for their own reasons, because you know how to speak to what drives each of them.
Your company aligns around a clear vision, mission, and shared values, so you attract the right people and keep them.
You step out of daily firefighting and into the work only you can do: setting the direction, growing your leaders, keeping everyone aligned, and building the relationships that grow the business.
Most Success by Design members feel the difference within 30 days.
Our Flagship
You built a company that depends on you. Success by Design helps you build one that doesn't need you in the middle of everything. In twelve months, your team steps up, your time comes back, and you return to the work that grows the company.
Ninety minutes live with Brooke every week, with founders, CEOs, and COOs working on the same problems you are. You bring your toughest challenges. You leave with the fix, and the reason it kept showing up.
“The hot seat sounds scary, but it's actually liberating. You bring a real problem, talk it through in real time, and get direction from Brooke's vast experience plus advice from peers who've been exactly where you are.”
Right now, your company can only grow as fast as you can keep up. Over twelve months, we change that, one phase at a time, until your bandwidth is no longer the ceiling.
“Brooke helped my executive team take real ownership of decision-making. I'm not pulled out of the business. I'm positioned where I belong: financial risk, legal exposure, and where the company is headed. Everyone below me is empowered to run their departments and make the faster decisions we need to grow.”
OZ is your coach and advisor, there 24/7. She knows your communication and influence style and remembers every conversation. Use her to plan a meeting, prepare for a hard conversation, think through a decision, or work through any problem, big or small. Outside the live calls, OZ is what members love most.
“OZ knows my design, knows how I talk, and has really gotten to know me. Whatever I ask, it comes back with answers specific to who I am. It's my favorite AI tool.”
Phase 1 · Get Out of the Weeds
Months 1–3
You learn why it all runs through you. Then you start letting go.
Phase 2 · Make Delegation Stick
Months 4–6
You learn to lead each person in the way that brings out their best, so what you delegate gets done without coming back to you.
Phase 3 · Build the Culture Together
Months 7–9
You build a culture around your vision, mission, and values. Happy people do better work. They communicate better, make better decisions, and want to stay.
Phase 4 · Focus on What Only You Can Do
Months 10–12
You spend your time setting the direction, growing your leaders, keeping everyone aligned, and building the relationships that grow the business. You're no longer standing in the way of your company's growth.
For leaders who already run EOS. You may already run EOS or another business operating system. Success by Design builds the leadership habits that make it hold.
Who it's for: Founders, CEOs, and COOs of companies with $1M or more in revenue and at least 6 employees.
What Clients Say
“This is the fourth company I've founded. In the past, we struggled to hand decision-making authority to the executive team when we hit this stage. This time, we had Brooke.”
Shawn Smith
Founder & CEO, One True Health
“Between Brooke's work in Success by Design and OZ helping me frame conversations, I've built better boundaries and become more effective at my job, from how I communicate with my teams to how I set up decision-making zones and run the organization.”
Jeanne Teschler
Chief Operating Officer, One True Health
“Within the first month, decision reversals dropped and my team stopped waiting for approval. Meetings are shorter, execution is cleaner, and I'm no longer the bottleneck.”
Amy Suiter
Doctorate Educational Psychology
Other Ways to Work With BMD
Build a company people want to work for, with leaders who lead well and a sales team that hits its numbers.
We work with your whole company on culture, leadership development, and sales training, through workshops, trainings, assessments, and custom programs. Like everything we do, it's built on behavioral science and neuroscience. Your people learn what drives them, how to work best together, and what's been holding them back.
Includes our four proprietary assessments: Sales Style, Leadership Style, Communication Style, and Culture Compass.
Organizational Architecture is a fit when:
“You might walk away feeling a little defeated once or twice. But you come back with all the right tools, and you come back stronger every time.”
A trusted advisor who's been where you are.
Leading at the top can be lonely. You can't vent to your team, and few people in your life know what it's like to run a company. Private Executive Advisory gives you 1:1 time with Brooke, who has founded four companies, sold one, and spent 34 years in leadership. Bring her the high-stakes moments, like a sale, an acquisition, a succession, or a restructure, and the everyday challenges that keep you stuck.
Most leaders have tried to fix those challenges before, on their own or with a coach. It works for a week, and then the old habits come back, because no one showed them why the challenge showed up in the first place. Brooke does. Drawing on 24 years of studying behavioral science, neuroscience, and NLP, she gives you the strategy, the reason behind the problem, and a way to build it into your daily life, so the change lasts.
Between sessions, clients have OZ, their AI executive coach, 24/7. She's built on Brooke's methods, knows each client's communication and influence style, and remembers every conversation. When a challenge shows up, they don't wait for the next session. OZ is there the moment they need her.
“Few people have the opportunity to work alongside a coach and mentor as powerful as Brooke. She has provided incredible insight, advice, and accountability as I have grown my own entrepreneurial endeavors.”
The Podcast
Brooke Dukes, CEO of BMD and Chris Drabenstott, COO of BMD, talk about what they're working through in the business right now, while they're in it. A real conversation, not a script. New episodes start November 17, then every Tuesday on YouTube, Spotify, Apple Podcasts, and other audio platforms.
Strategies to get unstuck and grow without you in the middle. The behavioral science behind why you do what you do, and how to make change last. Plus what's new at BMD.
Meet Brooke
Brooke M. Dukes is the Founder & CEO of BMD, the creator of Success by Design, and an international bestselling author. She helped one company create $54M in new revenue in a single year.
She also knows the bottleneck from the inside. She grew up learning that being needed meant she mattered. So she approved everything, took every call, and fixed every problem herself, all the way to burnout. Studying the psychology, behavioral science, and neuroscience behind that pattern is what finally helped her find fulfillment and success. Today, it's the heart of everything BMD teaches.
Free, about 3 minutes. See where the work still routes through you.
We'll walk through your results and point you to the right fit.
Join the path that fits you, whether that's Success by Design, Organizational Architecture, or Private Executive Advisory, and start building a company that doesn't run through you.