By: Brooke M. Dukes

The Factors 

When people ask you who you are, it’s common to reply with statements such as “I am a mother.” “I am a leader.” “I am successful.” Any time you use the words “I am,” you are defining your identity through your beliefs. But where do these statements come from? 

You...

By: Brooke M. Dukes

What's the most important “X factor” to peak employee performance?

Internal Motivation.

Motivation is the driving force behind our actions — why we do anything. It’s the process that initiates, guides, and maintains goal-oriented behaviors. External, or extrinsic motivation co...

By: Brooke M. Dukes

As a busy professional, you’re probably spending a lot of time focused on your career, but how are you balancing the other areas of your life, like your mindset, health, and relationships? Being the Ultimate Performer in business requires maintaining a healthy balance outside of...

By: Brooke M. Dukes

5 Ways to Build Long-Term Client Relationships

The “new normal” that is emerging post-pandemic is bringing many changes in client relations. Phone conferences or video calls are replacing face-to-face meetings. Products and services are changing and many deals have been restruc...