The Weekly Calls
Ninety minutes live with Brooke every week, with founders, CEOs, and COOs working on the same problem you are. You bring real challenges. You leave with the fix, and the reason it kept showing up.
For Founders, CEOs, and COOs
Success by Design
Build a team that doesn't need you in every decision.
Twelve months. Four phases. Every week, you're live with Brooke and other founders, CEOs, and COOs who are fixing the same problem you are. Between calls, OZ, your AI executive coach, helps with the decision, the hard conversation, or the challenge that can't wait until next week.
Most programs give you insight. Success by Design gives you structure, and a group that holds you to it.
Austin Business Journal · 2026 Best CEO Award Nominee
You may already run EOS or another business operating system. Success by Design builds the leadership habits that make it hold. Most members feel the difference within 30 days.
“Everyone below me is empowered to make the faster decisions we need to grow.”
Inside Success by Design
See how it works in about three minutes.
Brooke shows what Success by Design builds and why it lasts. Then members share what changed in their companies.
The Pattern
If your company is growing but...
- The work you hand off still comes back to you.
- Decisions get reopened after they're made.
- Meetings run long because ownership isn't clear.
- Your team checks with you before acting.
- Fires keep pushing your big priorities to next week.
- You can't take a vacation without checking your phone every hour.
“We reached the inflection point every growing company hits: new employees, new revenue, more activity than any founder can touch. It no longer made sense for me to be in every decision. Success by Design arrived at exactly the right time.”
You don't have a people problem. You don't have a strategy problem. You have a bottleneck problem. Too many decisions still run through you. And it costs more than you think.
The Hidden Cost
One reopened decision can cost your company $2,000 to $5,000 in team time and lost momentum.
It happens a few times a week. The meeting turns into an approval session. The decision you made Monday is back on your desk by Thursday. Most leaders never add it up.
The Diagnosis
You've probably already tried to fix this.
You hired good people. You ran EOS or Scaling Up. You brought in a COO, or you are the COO. You handed off everything you could think of. And the work still comes back.
EOS gives you strong tools: the Accountability Chart, the Integrator role, and a weekly meeting. They work.
But the problem often isn't the chart. It's the daily habits around it. A leader can have a clear chart, a great Integrator, and a clean weekly meeting, and still pull work back without meaning to. They jump back into tasks they handed off. They reopen decisions that were already made. They ask for everyone's input on calls that belong to someone else.
That's not an EOS failure. EOS wasn't built to fix those habits.
Success by Design is built for those habits. We use behavioral science and our proprietary assessments to show how you and each of your leaders are wired: how you communicate, how you decide, and how you lead under pressure. Then we build the structure around the people you have, not a template. That's why it holds.
“This is the fourth company I've founded. In the past, we struggled to hand decision-making authority to the executive team when we hit this stage. This time, we had Brooke.”
Why It Holds
You didn't become the bottleneck by accident.
Somewhere along the way, being needed started to feel like being valued. Holding every decision felt like safety. Having the answer felt like proof that you matter.
That's why handing work off is so hard, even when your team is ready. The bottleneck pays you something. Until you see what it pays you, you'll keep pulling the work back without meaning to.
Success by Design teaches the structure and the why. Every call covers four things: the structure, why you need it, how it works, and the behavioral science behind why it's been hard to let go. The system gets you out of the bottleneck. The why keeps you from walking back in.
Other programs hand you a system. We build yours around you and your team. Then we show you why the last one didn't stick, so this one does.
“My team kept second-guessing me and sending me lists of things I was already doing. Then Brooke walked me through my Human Design. I'm a Manifestor, a visionary who moves fast but doesn't naturally inform. I was charging ahead and leaving my team in the dark.”
What's Inside
Three parts. One system.
You learn it live with Brooke every week. You build it one phase at a time. And OZ helps you use it every day in between.
The 12-Month System
Four phases, built in order. You get out of the middle, make ownership stick, build a culture your leaders carry, then lead from where you belong.
OZ, Your Coach Between Calls
OZ, your AI executive coach, plus Daily Check-Ins, your progress dashboard, Structural Reviews, and the Vault. Help is there on a Tuesday night when a challenge lands on your desk, not just on call day.
The Weekly Room
Every week. Live with Brooke. Alongside leaders who get it.
Most CEO peer groups meet once a month. Success by Design meets every week, and OZ is there 24/7 in between. You never have to sit with a problem by yourself.
Brooke runs every call herself. Not a licensed facilitator. Not a recording. Brooke, live for 90 minutes, finding what keeps you stuck and helping you fix it.
The group is made up of founders, CEOs, and COOs working on the same problems you are. Bring a situation to the hot seat, and you get Brooke's diagnosis plus advice from leaders who've been there or are there right now.
What's shared on the call stays on the call.
Every Session Follows the Same Structure
0–10 min
Wins and frame
Start with wins, at work and outside it. Then Brooke frames the week's theme, so you know where the call is headed.
10–30 min
What's stuck this week
Whatever's stuck right now, with a person, a project, or a plan, and how to get it moving again.
30–65 min
This week's teaching
One theme for the week. You get the structure, why you need it, how it works, and the behavioral science behind why you haven't done it yet. You leave with tools to use before the next call.
65–90 min
Hot seats
Bring a live situation. Get Brooke's diagnosis and real input from other leaders.
“Every session has a rhythm. We start by celebrating wins, which happen a lot in this program. Then we learn the tools that actually run an organization, from decision-making structure to how people receive information. Then we go to the hot seat.”
You'll work on your real business, live. These calls are for leaders who are done doing it all themselves.
“I expected Brooke to teach. What I didn't expect was a room of CEOs, every week, where we bring real people, HR, and growth challenges to the hot seat and get Brooke's counsel plus the experience of other leaders. Most CEO groups meet monthly. This meets weekly, and it's become one of the most valuable parts of the program.”
Between Sessions
Most programs work on call day. Then Monday hits, and everyone slides back into old habits.
Success by Design is built for the other six days of the week.
“OZ can coach you, answer questions, and do everything any other AI app does, except it's built with Brooke's coaching style and background. It's right there on your phone or computer for those moments when you think, 'Who do I talk to about this?' You couldn't ask for anything more.”
OZ, your AI executive coach
OZ is available 24/7. She starts with your communication and influence assessment and remembers every conversation you have with her. Bring her a problem with an employee, a decision you're stuck on, or a hard conversation you need to plan. She helps you use what you're learning. The more you use her, the better she coaches you.
“OZ isn't a generic AI chatbot. It's built on Brooke's expertise in Human Design and behavioral science, so I can bring it sensitive business and people questions and get help crafting my own answers. Between OZ, the daily check-ins, and the Vault, the support doesn't stop when the call ends.”
Daily Check-Ins
Five quick questions a day track how often decisions got reopened, how much got pushed up to you, how much was urgent, whether you jumped back into work you handed off, and whether you protected your time.
Your progress dashboard
Your check-ins turn into simple charts, so you can see in real numbers whether things are getting better or sliding back.
Structural Reviews
At the end of each month and phase, you get a report that shows what's working, what's not, and the one thing to focus on next. Then you work through it with OZ.
The Vault
Every call recording, extra training videos, documents, and homework, all searchable, so the answer is there when you need it.
So when Monday hits, you don't slide back.
The 30-Day Shift
Most members feel the change within 30 days.
Because we fix the structure and the reason behind it, you see the change fast. And it lasts.
By the end of Month 1
- Fewer problems land on your desk.
- Your team brings you solutions, not questions.
- Meetings get shorter because everyone knows who owns what.
- You get real time back to think and plan.
You'll know within 30 days whether it's working. At $997/month, Success by Design pays for itself if it stops even one reopened decision. The weekly calls and OZ keep the results coming after Month 1.
What We Install
Over 12 months and four phases, you build seven things into your company, and into how you lead.
Clear decision rules
Your team knows what needs you and what doesn't, including what needs your sign-off. Not implied. Not assumed. Written down.
Clear ownership
One outcome. One owner. When work belongs to someone, so does the authority to act without asking.
Fewer problems on your desk
Your team solves what's theirs to solve, so problems stop landing on you by default.
Communication that lands
You learn to influence, not just give instructions, so people buy in instead of waiting to be told. Your leaders learn it too, and they stop guessing what you want.
Protected priorities
Fires stop eating the work that matters. Your time to think and plan stays yours.
A culture your leaders carry
Your company sets its vision, picks its own values, and turns them into how people act every day. Your leaders hold each other to it.
Know your pattern
You learn why you became the bottleneck in the first place. Once you see it, you stop walking back in.
The Four Phases
Four phases. Twelve months. Each one builds on the last.
Phase 1 · Months 1–3
Get Out of the Middle
You see why everything runs through you, and you start moving it off your desk. Problems, approvals, and decisions go to the people who should own them.
Phase 2 · Months 4–6
Make Ownership Stick
Handing it off is easy. Letting go is the hard part. You learn to lead through influence, not instructions, so your team owns the work even when things get hard.
Phase 3 · Months 7–9
Build the Culture Together
Your company sets its vision, picks its own values, and turns them into how people act every day. Your leaders hold each other to it, so you don't have to.
Phase 4 · Months 10–12
Lead From Where You Belong
You step out of daily operations and into the work only you can do. Your culture hires, onboards, and leads without you in the middle.
How You Start
Relief starts before your first call.
Success by Design runs on rolling enrollment. You can join any time of year and start Phase 1 right away.
01
The 48-Hour Operator Reset
Within 48 hours of enrolling, you list every active decision sitting with you, sort each one into keep, delegate, or eliminate, and act on one right away.
02
Orientation
Three short modules set up your member portal, your profile, and your Daily Check-Ins. When you finish, Week 1, OZ, and the Vault unlock.
03
Join Your First Weekly Call
Step into your first live call with Brooke and start building.
Who This Is For
Founders, CEOs, and COOs who:
- Know their bandwidth has become the company's growth ceiling
- Are still the go-to for every problem, even after handing things off
- Lead a capable team that still waits on their answer
- Watch things stall the minute they step away
- Hear “just checking with you first” more than once a day
- Want peers who are doing the work, not just talking about it
- Have tried over and over to stop being the bottleneck, but don't know why it keeps happening
The best sign you're ready: you've done everything right, and you're still the bottleneck. You hired strong leaders. You built the org chart. You handed things off. And somehow, it all still runs through you. That's not a failure of what you built. It's the one piece nobody's shown you yet: why you keep walking back in.
Who This Is Not For
This isn't for everyone.
Success by Design is not for leaders looking for motivation, pep talks, or more strategy talk. And it isn't therapy. We show you the patterns keeping you and your company stuck, so you can change them.
It is not for leaders who don't have a team yet.
It is not for leaders who aren't ready to change how they lead.
What Members Are Saying
What changes when the work stops coming back to you.
“Brooke helped my executive team take real ownership of decision-making. I'm not pulled out of the business. I'm positioned where I belong: financial risk, legal exposure, and where the company is headed. Everyone below me is empowered to run their departments and make the faster decisions we need to grow.”
“Between Brooke's work in SBD and OZ helping me frame conversations, I've built better boundaries and become more effective at my job, from how I communicate with my teams to how I set up decision-making zones and run the organization.”
“Now, the minute I start something, I send a quick text: here's what I'm working on. My team doesn't have to second-guess me, they trust me, and I don't get frustrated. Everything changed.”
“Brooke's knowledge is deep, and her style is easygoing and engaging. You feel like she's part of your company. That is a tremendous asset to have.”
What Brooke Brings
34 years in leadership. Two Fortune 500 companies. Four companies founded. The bottleneck in every one but this one.
Brooke spent 34 years in sales and executive leadership, including roles at American Express and EDS. At her last company, she helped create $54M in new revenue in a single year.
Along the way, she saw what most companies miss: growth doesn't break companies. A company that runs through one person does.
And she knows that pattern from the inside. She grew up learning that money meant safety and that being needed meant she mattered. So she worked herself into burnout. She approved everything, took every call, and fixed every problem herself. She didn't see why until she learned the science behind it. Once she did, she could finally let go. BMD is the first company she's built where she isn't the bottleneck.
That's why Success by Design teaches both the structure and the why. Brooke and the BMD team use behavioral science and proprietary assessments to show how you and your leaders are wired, then build the structure around the people you have. It's what worked for her, and it's what she teaches every week.
Austin Business Journal · 2026 Best CEO Award Nominee
“Brooke isn't a drill sergeant telling you what you're doing wrong or that you have to follow a certain path. Her attitude is simply: be you, be authentic. She gets you fired up. She lights you up.”
For Leadership Teams
Bring your leadership team with you.
When you change how you lead, your leaders have to change with you. Once you're a member, your leadership team can join Aligned by Design, our invite-only group for the teams of SBD members, led by BMD COO Chris Drabenstott. They learn the same system, the same language, and the same why you do, so the changes you make hold across your whole team.
The Investment
Monthly
$997/mo
6-month minimum commitment.
Total front-end investment: $5,982.
Annual
$9,970
Two months free for leaders who want to lock in the full year.
Why there's a 6-month minimum
Real change takes time to hold. Phase 1 alone takes about 90 days before new habits stick.
A month-to-month option would let leaders leave right when the work gets hard, before the system has time to prove itself.
ROI in 30 Days.
One reopened decision can cost $2,000 to $5,000 in team time. At $997/month, Success by Design can pay for itself before Month 1 ends, if you do the work.
Questions
Frequently asked questions
Your team is capable. Your revenue is growing.
The problem is structure, and the pattern that built it. Both can be fixed. Success by Design does it, with Brooke and a group of leaders beside you every week.
Most members feel the difference within 30 days. The weekly calls and OZ keep you from sliding back.
“If your company is at the inflection point where you're growing, and you don't want to be the choke point for every decision, look at Success by Design and bring Brooke into your business. You'll be very glad you did.”